MaCkals expanding its business to have a national as well international presence on its unreserved, unrepresented locations through franchising. This will create business partners who are actually the Franchisees who are directly involved in managing and running the business with qualified, trained staffs. This model will create self employment for native returned NRI's, youths who want to start something on their own etc.

We at MaCkals believe in Co-creation and to become the growth contributor to the economy which benefits prosperity of the people. We are throwing challenges to the business partners (Franchisees) who have passion, never die attitude to excel and prove they are indomitable and successful. Our business model come with the highest success plan with the active involvement from the franchisee. We are working hard, smartly to open 1000 franchisees in five years across India.

An important characteristic which determines the viability of any franchising business in a country relates to the class of consumers it focused to. India is a multi ethnic country with the second largest population in the world. Indian consumers have experienced the standard of services offered overseas and have sufficient exposure through digital media, which has further fuelled their expectations. Almost any good product or unique service has a market in India.

After marketing a franchise system successfully, as a good franchisor, we will provide meaningful support and guidance to the new franchise partners on a consistent basis. The value of a franchise model should add up to much more than just the collection of a franchise fee. There should be substantial value in 6 months, 2 years and even 10 years into the franchise relationship. Like any marketing or sales model, we will make every effort to make sure that the franchisee runs the business more efficiently and profitably and they retain customers and make them coming back to the premises remembering their happy experience.

Managing a franchise system requires skillful technique and a great deal of carefully thought out planning. Our most effective franchise model utilize the following elements of business:

Technology

In today's business marketplace, it is essential that a franchisor embrace the tools and systems available to them from a technology standpoint. With ever-increasing technological capabilities and standards, we implement technology for our everyday competent operations. We at MaCkals developing a robust franchise Marketing Systems that has an array of partners and referrals for literally to cover and address every element of franchise-related technology.

Professionalism

We have spent a great deal of time working with entrepreneurs and studying literally hundreds of small business owners, we have seen more or many unprofessional business acumen. It is understandable that most small business people live life on their own terms and have a great deal of pride in what they have accomplished. We have written a new model training program for business owners who will need to be polished, make them more professional and always have their best foot forward to walk with changing times. Franchisee owners may not have the personality or the conviction that most seasoned business people possess. If they see a crack, they will assume the foundation is crumbling. As a Franchisor, we are at the franchisee's end clear the "small stuff".

Creativity

As a franchisor we continually reassessing our involvement in a franchise model. We are here and there to answer the franchisees never ending question of, "why am I paying for this?" As a franchisor, it is our responsibility to continually answer that question with new ideas, insightful business strategy and a helping hand when needed. The most effective franchise models are ones that are not a "one trick pony". The business is well developed, has a solid management team, is forward-thinking and provides unending stream of innovative and out of the box ideas to help the franchisees improve their bottom line and make their daily lives more efficient.

Partnerships

Everyone loves a discount and a "Friend in the Business". It is our responsibility to find what needs the franchisees have on a regular basis, and then research what resources there are to assist with those needs. This comes by way of strategic partnerships and alliances with outside vendors and companies. MaCkals is establishing network of partners who have the sufficient infrastructure, production capacity, seamless logistic supply chain management system etc. These partnerships and alliances are our great ways to continually add value to the franchisee's business and will undoubtedly harbor happy and secure franchisees.

Communication

We are implemented state of art communication systems to interact with franchisees to address their concerns and needs. It is usual that as a big powerful franchisor, it can sometimes be easy to forget about the other side of the coin. A franchisee typically will have a much different perspective on things than the franchisor does. Our franchise management model equipped to see scenarios and situations from all angles and able to take those into account to handle impactful decisions. Our Customer service executives (Franchisee Services) are available from 10.00AM to 5.00PM on the phone with our franchisees and give utmost value to the relationship with them outside of the legal bindings. At MaCkals , we believe in the co-creation and trust the Franchisee as a business partner.